In 2009, Europe was witness to an exceptionally ingenious marketing act. Disney, to promote their 2009 release Up in Europe, worked together with a popular balloon marketing company to make a genuine balloon with an undercarriage that looks exactly like the house in the film . The whole building and construction of the balloon itself can be treated as an engineering genius, and it took control of 6 months to complete ! The biggest surprise was the one Disney had planned for their London promos- they flew the balloon right under the Tower Bridge! The act was much spoke about and reported in global media.
So start checking out global hot air ballooning right now.
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